Taylor Swift Steps Into The Perfume Arena

Written by Violet on November 2, 2010 – 1:10 pm

Taylor Swift is a marketing executive’s dream come true. Everything she puts her name to turns into a mega-seller – just like her latest album, Speak Now. The 20 year old country singer is set to launch a scent collection in 2011 and hopes are it will turn out to be as successful as her sundress line with L.E.I. or her greeting card line. Said Swift:

“I have always loved how fragrance can shape a memory the way certain scents remind you of events and people that are imprinted in your thoughts,” Taylor said in a statement. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”

Taylor is just one of many musicians who offer a fragrance bearing their name. Justin Bieber recently announced his entry into the perfume biz, as did Lady Gaga. Britney Spears, Mariah Carey, Gwen Stefani and Fergie are just a few other musical celebs with a signature scent for sale.

What do you think?

Too much Taylor? Or never enough?

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