Gossip Teen

New behind the scenes shots, interviews with the cast and never before seen clips are part of this new featurette for the summer movie Beastly. Vanessa Hudgens and Alex Pettyfer take the leads in this modern adaptation of the classic fairytale ‘Beauty and The Beast.’ Costarring Mary Kate Olsen and Neil Patrick Harris, Beastly opens in theaters July 30th 2010.

I love the look of this film. What do you think?

Mary-Kate and Ashley Olsen have been quietly building their high-end clothing line The Row, for a few years now. The designs are versatile, fashionable and well-made and have been successful from the initial release in 2007. Growing their line, the sisters announced earlier this month that they would have their first runway fashion show for the Fall 2010 line at New York’s Fashion Week in February and now they are launching the website for their brand. Therow.com is understated and subtle with a tactile ‘feel’ using fabric samples as the background.

What does the look and the feel of the Web site say about the collection?
Mary-Kate Olsen: We looked at a lot of different Web sites before we started working on our own, and we thought most of them were too loud. We wanted The Row Web site to be subdued and very direct. I think that has been a philosophy behind The Row ever since we started the line. All of the background visuals are high-res images of actual fabric swatches from our collections. We wanted the viewer to really see all of the details of the beautiful fabrics we use—washed red silk charmeuse, the scales of our python skins, our cashmere modals. We wanted it to feel like you could reach out and touch everything.

The unique personal style that Mary-Kate and Ashley have cultivated can overshadow the fact that they are talented and passionate about their clothing lines and they have built a great business. I’m looking forward to their fashion show in NYC next month to see what they have planned for The Row.

[image: Joseph Marzullo/WENN.com]

Mary-Kate & Ashley Olsen are launching a teen line of clothing for JCPenney department stores called Olsenboye. The sisters will have the line in stores nationwide in February of 2010, but currently a preview is available in New York City stores.

“It’s really lighthearted, fun and stylish,” says Ashley.

“You have your basics and your trend pieces, and each season is based on a different city. It’s fun. And it’s good fashion.”

The fashion line is named after their ancestral Norwegian name and filled with inexpensive basics like leggings, flannel shirts, minidresses and t-shirts.

[image: People Magazine]

Vanessa Hudgens, Alex Pettyfer, Neil Patrick Harris and Mary Kate Olsen star in a modern retelling of the fairytale Beauty & The Beast.

In Beastly, Pettyfer plays the self absorbed good looking guy who has it all taken away from him by a curse and has to prove beauty is more than skin deep. Olsen gives him the hex that sets the plot in motion and Hudgens is the girl Pettyfer must get to look beyond his physical appearance. See some of the set pics here.

There were plenty of celebrities on hand to celebrate at the Burberry After Party in London. One of the largest and most anticipated fashion shows for the spring/summer 2010 collections, the iconic British brand had all the stars and industry folks talking. Alexa Chung, Dev Patel, Freida Pinto and Mary Kate Olsen were just some in attendance.

See Emma Watson’s photos here.

Jamie Campbell-Bower of New Moon and Eclipse photos are here.

photo sources: Lia Toby/WENN.com