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The first photo of Hailee Steinfeld‘s big time modeling debut for Miu Miu surfaced recently (see that photo here) and now the fashion label has released a slew of new images.

The True Grit star is photographed with a Forties hairdo matching the style influence of the Fall clothing Miu Miu produced. Famed shuttterbug Bruce Weber is the man behind the lens, capturing Steinfeld in many outdoor settings.

The 14 year-old said getting to model Miuccia Prada’s designs was an amazing opportunity.

“I had such an amazing experience working with the Miu Miu team on this new campaign,’ Hailee said, “It’s so much fun to have the chance to work with such a gifted designer and wear these incredible clothes. I feel so lucky to be a part of it.”

Check out all the ads below.  Read more »

Leighton Meester is the latest celebrity attached to a perfume. Unlike Taylor Swift (check her sweet scent info here) Justin Bieber (see Bieber’s foray into fragrance here) and Jordin Sparks (see her eau de parfum here) who are working on a scent to bear their name, the Gossip Girl actress has been named the new face of Vera Wang for the product that will launch next year.

The designer noted that she believes Meester’s “beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance.”

The current Hair Ambassador for Herbal Essences, Leighton will shoot the Wang advertising campaign in NYC this weekend with the ads starting to appear in the summer 2011 issues of magazines.

Disney has announced it’s plans to launch “The Magic of Healthy Living” - an initiative designed to promote healthier choices among kids and teens and to fight childhood obesity. Nick Jonas is on board and is joining First Lady Michelle Obama in a public service announcement featuring Jonas, Obama and Brenda Song.

“Did you know that getting up and getting active for just 60 minutes a day is all it takes to get stronger, look better and feel great?” the 18-year-old tween heartthrob asks kids in one of the announcements.

Their initiative “Disney Magic of Healthy Living” will also launch two websites that gives kids ideas on healthy habits and exercise activities.

The First Lady has been very active in her drive for greater awareness of kids health issues. “Let’s Move!” is Mrs. Obama’s educational campaign to see kids incorporate more exercise into their daily lives and she has cultivated a garden at the White House to promote eating fresh fruits and vegetables as part of a healthier lifestyle.

[image: Agent 47/WENN.com]

Celebrity driven fashion collections come and go but Emma Watson is trying to make a lasting difference by lending her name to her collaboration line produced by People Tree. The Harry Potter actress is committed to spreading the word about how fashion is made and how we can have a positive impact on people’s lives when choosing our clothing purchases. Emma recently visited Swallows – the Fair-Trade garment community that People Tree works with in Bangladesh and was amazed by what she saw. Watson said:

“I cannot imagine how I would have the mental ability and strength to go into the garment factory slums everyday and have my children living six hundred miles away. We interviewed a woman in the slum in Dhaka. She was very candid about the fact that there just wasn’t any hope for her. There is no hope for anyone living in those conditions and being paid that kind of wage. Coming to Swallows, I see there is an alternative. The living conditions are modest but it’s clean and there is a real sense of community, there families are together and they seem to love and be proud of what they are doing – many things that we in the West take for granted. Swallows is special and I need to believe for my own piece of mind that there will be more places like this in the developing countries in the world.”

The fashion industry has long used terrible working conditions as a means to produce cheap fashion for us in the West. People Tree is working to make a difference and I applaud Watson for choosing so carefully in partnering with People Tree.

Read more of her trip to Bangladesh and see new photos of Emma’s clothing line here.

[image: People Tree]

Singer Justin Bieber is the new face of Proactiv’s acne treatment new formula (commercial ad video below). The 16 year-old is apparently so happy with the incredible “baby face” results he gets from using Proactiv that he is telling all his fans to use the product because it will make them feel better about themselves. Yeah, right!

“I’m definitely someone who suffers from acne. I’m a teenage boy!” Justin explains. “One time I had a zit on the end of my nose and everybody in my band was calling me Rudolph. And you know, I was laughing about it. But deep down it hurt a little bit. So I use Proactiv so my face doesn’t get like that. Proactiv is a great thing! My parents got acne when they were growing up. And I’m determined to keep myself clear. If I got a face full of breakouts, I would definitely feel really self-conscious and not wanna do photo shoots, not wanna be singing. With Proactiv I don’t have to worry.”

“My fans have been incredible. They’ve been supporting me since day one. And I think letting them know that I use Proactiv could help them deal with their breakouts. Some people might say: ‘Justin Bieber? He doesn’t have acne, why is he doing Proactiv?’ But, you know, it’s about preventing getting acne. Proactiv is the way to go. It just makes you feel so much better about yourself.”

Sellout! As if a beauty product could ever solve all teenagers’ complicated self-esteem problems… OK, if you get rid of a small zit your day will be better, but it sure won’t make you feel better about yourself in the long run.

Justin joins a list of celebs, which include Katy Perry, Jessica Simpson, Julianne Hough, Vanessa Williams and Avril Lavigne, who have also been spokesmodels for Proactiv.

Justin Bieber Proactiv Commercial Ad Video Below Read more »

The first pics are showing up for Hilary Duff’s fashion collaboration with DKNY. The line called Femme for DKNY Jeans features Duff and models Grace Carvalho and Sophie Srej. The ads for fall will be in Teen Vogue and Seventeen, among other magazines. Skinny jeans, fringe, leggings, handbags and accessories will all be available starting next month. What do you think of HD’s line so far?