Posts Tagged ‘campaign’
Leighton Meester is the latest celebrity attached to a perfume. Unlike Taylor Swift (check her sweet scent info here) Justin Bieber (see Bieber’s foray into fragrance here) and Jordin Sparks (see her eau de parfum here) who are working on a scent to bear their name, the Gossip Girl actress has been named the new face of Vera Wang for the product that will launch next year.
The designer noted that she believes Meester’s “beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance.”
The current Hair Ambassador for Herbal Essences, Leighton will shoot the Wang advertising campaign in NYC this weekend with the ads starting to appear in the summer 2011 issues of magazines.
Tags: ads, advertising, Beauty, blair waldorf, campaign, fragrance, Gossip Girl, Justin Bieber, Leighton Meester, perfume, scent, Taylor Swift, vera wang
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Disney has announced it’s plans to launch “The Magic of Healthy Living” - an initiative designed to promote healthier choices among kids and teens and to fight childhood obesity. Nick Jonas is on board and is joining First Lady Michelle Obama in a public service announcement featuring Jonas, Obama and Brenda Song.
“Did you know that getting up and getting active for just 60 minutes a day is all it takes to get stronger, look better and feel great?” the 18-year-old tween heartthrob asks kids in one of the announcements.
Their initiative “Disney Magic of Healthy Living” will also launch two websites that gives kids ideas on healthy habits and exercise activities.
The First Lady has been very active in her drive for greater awareness of kids health issues. “Let’s Move!” is Mrs. Obama’s educational campaign to see kids incorporate more exercise into their daily lives and she has cultivated a garden at the White House to promote eating fresh fruits and vegetables as part of a healthier lifestyle.
[image: Agent 47/WENN.com]
Tags: ads, campaign, Disney, disney stars, first lady, first lady michelle obama, kids, michelle obama, Nick Jonas, teens, the magice of healthy living, tv spots
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Actress Demi Lovato has been outspoken about the effects bullying can have on a person. The Sonny With A Chance star has spoken about her past experiences as a target of the emotional and verbal abuse. She has made a public service announcement (see it here) to educate and inform how isolating and devastating the aggressive act can be.
The 17 year old Disney star has joined teensagainstbullying.org in part because she is inspired by her younger sister, 8 year old Madison De La Garza, who stars on Desperate Housewives. Lovato wants to keep her sister’s self esteem positive as she grows up.
“She’s getting to that age where she could start becoming insecure,” Lovato says. “I want to be able to help other girls around her age come into their own with a strong confidence in their skin, their size, who they are and everything about themselves.”
Lovato, who quit public school when she was younger, was home-schooled because of the pressure from bullies.
“Bullying is a very serious thing to me, I’ve witnessed it first hand — I was bullied myself when I was 12,” she says.
Demi is comfortable being a role model and using her fame to help others through what can be a really rough time in their lives. Just one more reason to adore Demi!
[image: NY Post]
Tags: actress, bullying, campaign, Demi Lovato, desperate housewives, Disney, educate, home school, inspiration, interview, little sister, Madison de la Garza, ny post, psa, public service announcement, role model, sister, Sonny With A Chance, star, teen
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Updating her previous 2008 Got Milk? ad, Taylor Swift has a new promo: “Look & Feel Good. Always and Forever.” A little behind the scenes peek of the shoot is below.
Tags: ad, advertising, campaign, country, guitar, images, magazine ad, milk, milk mustache, photo, pics, pictures, singer, superstar, Taylor Swift, teen, video
Posted in Photo Shoots, Taylor Swift | No Comments »
Evan Rachel Wood has been hired by legendary fashion house Gucci to be the spokesperson for their new women’s fragrance. Frida Gianni, the creative director of Gucci had this to say about Evan:
“Evan Rachel Wood is such a talented and beautiful actress. I have always admired her confidence and her ability to transform herself in front of the camera. Even though she can appear shy at times, when the camera starts rolling, she becomes animated and vivacious. She is incredible, very sexy, and her eyes and face really attract the people of her generation.”
The launch of the new perfume and when the ad campaign featuring Wood will hit is still being kept a secret.
The actress is currently filming Mildred Pierce for HBO with Kate Winslet.
Tags: actress, advertising, campaign, Evan Rachel Wood, face, gucci, hbo, kate winslet, mildred pierce, model, new face, parfum, perfume, spokesperson
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Teens for Jeans is a donation campaign that DoSomething.org and retailer Aeropostale sponsor every year to help homeless youth throughout the United States and Canada. Last year, Chace Crawford was the spokesperson for the jeans drive, this year, Ashley Greene and Justin Long get involved.
Ashley shared, “When I heard the statistics, it was hard to ignore. Traveling the country for Twilight and New Moon has given me the opportunity to meet teens from a wide variety of economic backgrounds. I want to do everything I can to help young people take action about this important issue.”
Starting on January 19th take your gently worn jeans to Aeropostale and get a 25% off coupon for a new pair when you donate your old ones. DoSomething positive to start the New Year!
Tags: actress, aeropostale, annual, Ashley Greene, campaign, do something, dosomething.org, Eclipse, New Moon, sobe, teen, teens for jeans, the twilight saga, Twilight
Posted in Ashley Greene, Teen Activism/Charity | No Comments »
Jordin Sparks takes being a role model seriously. The American Idol season 6 winner has recently posed for the ‘Drink Milk for a Change’ campaign, focusing on getting teens to make better choices for a healthy alternative to soda. Next up: the singer is part of “America’s Biggest Sleepover” project from BeingGirl.com to foster self-esteem in adolescent and teen girls all over the country.
Tell us about your decision to do Being Girl.
They asked me about it a while ago and I needed to see what was all about first. I saw BeingGirl, logged on, and thought, “This is so cool.” It’s an internet community for girls, by girls. The thing is a girl can log on from New York and talk to someone in Seattle about her issues- boy problems, puberty, whatever she is going through. Sometimes your friends aren’t always there when you need them. I just thought it was the greatest thing. I saw “Sleepover” and I love sleepovers – I was really excited to be a part of that as well. For every girl that registers $1 is being donated to the foundation called Protecting Futures. It’s a foundation that’s all about keeping girls in school. They hit me with a 1-2-3 punch.
Sparks truly takes it to heart her responsibility to all the girls who look up to her.
Go to BeingGirl.com to sign up for the sleepover on November 7th. Get your friends together that night and see an exclusive performance from the ‘Battlefield’ singer. Girl Power!
Tags: america's biggest sleepover, American Idol, being girl, beinggirl, campaign, focus, girls, got milk, Jordin Sparks, positive, protecting futures foundation, role model, school, self-esteem, winner
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Rupert Grint’s movie Cherrybomb was having a hard time finding distribution so a grassroots internet campaign was set up to get the movie into theaters. GossipTeen gave you the link here a few days ago to be a part of the online community support. Now with everyone who’s signed the petition, the film will find it’s way to movie houses in the UK. There is a deal in the works still for the United States but all things Rupert are looking up.
Grint said that he was delighted by the fighting spirit of his fans. “I am backing this campaign wholeheartedly,” he said. “I’m delighted by the huge support the film has already received on the official Facebook page and other sites on the web and am so grateful to my fans in particular, who have travelled the world to support the film at festivals and preview screenings.”
Rupet’s fansite IceCreamMan was instrumental in seeing his film get the attention it deserves.
Tags: berlin film festival, campaign, cherrybomb, england, grassroots, ice cream man, internet, movie, online, release, Rupert Grint, signatures, uk, united kingdom, united states, us
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The first pics are showing up for Hilary Duff’s fashion collaboration with DKNY. The line called Femme for DKNY Jeans features Duff and models Grace Carvalho and Sophie Srej. The ads for fall will be in Teen Vogue and Seventeen, among other magazines. Skinny jeans, fringe, leggings, handbags and accessories will all be available starting next month. What do you think of HD’s line so far?
Tags: accessories, ads, campaign, clothes, dkny, fall, Fashion, femme, grace carvalho, handbags, Hilary Duff, jeans, leggings, lizzie mcguire, magazine, model, seventeen, sophie srej, teen vogue
Posted in Fashion, Hilary Duff | 1 Comment »
Just in time for the heat of the summer, Disney’s Friends for Change campaign has The Jonas Brothers & Demi Lovato urging fans to turn down your air conditioner 2 degrees to help save energy. Make a difference today!
Tags: air conditioner, campaign, Demi Lovato, Disney, earth, energy, friends for change, Joe Jonas, Kevin Jonas, Nick Jonas, save, the jonas brothers, YouTube
Posted in Demi Lovato, Disney, Jonas Bros., YouTube | 1 Comment »