Emma Watson’s New Eco Friendly Collection With Alberta Ferretti Officially Launches

Written by Violet on March 23, 2011 – 5:44 pm -

Emma Watson has an impressive fashion pedigree already at the age of 20.

She has modeled for Burberry, just finished shooting a campaign for Lancome, has collaborated with People Tree on a socially conscious line of clothing and now works with Alberta Ferretti, the famed Italian designer.

Pure Threads, the capsule collection Watson and Ferretti have partnered on, is now available exclusively on the website AlbertaFerretti.com and the eco-friendly line is inspired by style icon Jane Birkin.

The Harry Potter star said she was active in the creative process and did not just lend her name to line.

“I was very much involved in the design process and I really liked the organic raw materials that Alberta sourced. In particular the lace that I’ve used in all the pieces,” Watson said.

Ferretti told reporters she was impressed with Emma’s dedication.

“She is intelligent, with a strong personality, a young, modern girl of today but aware of social issues at the same time and very rigorous.”

The collection only consists of 5 pieces and is considerably more pricey than her People Tree clothing line.

Watson, who has taken time off from her studies at Brown University, will begin the rigorous press schedule for the final Potter film in the franchise: Harry Potter and the Deathly Hallows part 2.

She is also set to start work on The Perks of Being a Wallflower with Logan Lerman and is rumored to be one of the actresses considered for the lead role opposite Taylor Lautner in Incarceron.


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