Posts Tagged ‘empire’
Newsweek magazine profiles Mary-Kate and Ashley Olsen and their burgeoning fashion empire in this week’s issue.
While the two sisters are often dismissed as “pint sized,” the business they have built is anything but. Working to keep their celebrity status low key, they’ve dug in to the fashion world and are earning respect.
The 24 year-olds are passionate about New York’s once flourishing garment district that has now virtually gone away. The Olsen’s say they want to really be representative of the American design and manufacturing that once was.
“I really believe in our being able to create here and utilize the skills that people have here,” says Ashley. “The skill set is here. Our main issue is that some of the machinery is gone, so some knitwear is produced in Italy. But whether it’s clothing or cars, I believe in manufacturing as close to home as possible.”
Ashley and Mary-Kate have gotten a huge boost when First Lady Michelle Obama wore a skirt from The Row when she appeared on The View last week. They’ve had to work hard for the recognition and that certainly helps.
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Mary-Kate & Ashley Olsen are launching a teen line of clothing for JCPenney department stores called Olsenboye. The sisters will have the line in stores nationwide in February of 2010, but currently a preview is available in New York City stores.
“It’s really lighthearted, fun and stylish,” says Ashley.
“You have your basics and your trend pieces, and each season is based on a different city. It’s fun. And it’s good fashion.”
The fashion line is named after their ancestral Norwegian name and filled with inexpensive basics like leggings, flannel shirts, minidresses and t-shirts.
[image: People Magazine]
Tags: Ashley Olsen, beastly, boho, chic, clothing line, designer, empire, Fashion, february, hobo, jcpenney, line, Mary Kate Olsen, mogul, olsenboye, sisters, trendsetter, twins
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