Gossip Teen

Celebrating the launch of the People Tree line of clothing in the USA, Canada, Australia and New Zealand, the fair-trade fashion label has given everyone a behind the scenes look at the advertising photo shoot featuring Emma Watson. Watson is collaborating with People Tree in the manufacturing and design of her own line of ethically sensitive and environmentally friendly fashionable wears. Check out the video of the catalogue shoot:“People Tree, Love from Emma” above.

Emma Watson’s clothing collaboration with People Tree UK is due next month and this early review of the fashion line is very positive. The ethically and environmentally sensitive wearables not only encompass her principles, they are stylish and comfortable as well.

[...]there are cropped tracksuit pants, little sailor-stripe T-shirt dresses, cricket jumpers and hoodies, polo-tops and plaid shirts for the boys. As Watson herself admits, at present her competition is minimal. “I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”

I have been following Emma and People Tree’s collection development for a while now – hoping it was as good as it sounded. Lots of designers try to use sustainable or natural fibers and fabrics for some of their lines and some manage to positively contribute to impoverished workers’ futures, but very few do both. This has great potential to set the benchmark for other designers and firms to get both aspects working together and still make great fashion.

The line will be available on People Tree’s UK website in February. If you believe in it and like it – support it!

Not content to just put her name on a clothing line, Emma Watson is very involved in the decisions being made for her namesake line with People Tree. The Harry Potter actress is very aware of what is going on and Antony Waller of People Tree said Emma has “attended every single design meeting over the five-month process.”

As for the Brown University student, Emma has this to say regarding the upcoming fashion line:

“I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. “I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”

I am a big fan of Emma’s and can’t wait to see what she has to offer with this line of clothing.

She has been hit with these rumours before and has denied them, but once again the possible Emma Watson as-fashion-designer talk is buzzing around the net. This time, the soon to be college freshman at Brown University in Providence, Rhode Island will team up with People Tree and launch a line of eco-friendly and ethical designs. The Harry Potter actress has said in the past the she wouldn’t do a clothing line to feed her ego, however she might be open to helping out a cause. Fair trade, organic, sustainable and ethical sound like ideas Watson could go for but it would be difficult for her to do so while attending her first semester of college.