Emma Watson’s People Tree Ad Campaign – Behind The Scenes

Written by Violet on March 2, 2010 – 3:10 pm -

Celebrating the launch of the People Tree line of clothing in the USA, Canada, Australia and New Zealand, the fair-trade fashion label has given everyone a behind the scenes look at the advertising photo shoot featuring Emma Watson. Watson is collaborating with People Tree in the manufacturing and design of her own line of ethically sensitive and environmentally friendly fashionable wears. Check out the video of the catalogue shoot:“People Tree, Love from Emma” above.


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Emma Watson “Shaken” By Harvard Voice Magazine Campaign

Written by Violet on October 2, 2009 – 8:29 pm -

Brown University freshman Emma Watson was the target of some vicious people at Harvard Voice Magazine during the football game between the Harvard and Brown. There was tweeting of her exact whereabouts during the game and a general campaign to make her feel uncomfortable and draw lots of attention to her. The usually low key actress was reportedly “visibly shaken” by the incidents.

The Harvard Voice also posted a picture of Watson on its Web site and proclaimed its stalking mission a “success.” Some readers were furious. “There is a locatable cause of Watson’s experience at Harvard Stadium and a blameworthy party,” read one online rebuke. “Anybody can do anything unfeelingly to anybody in this day and age, especially if they feel imbued with entitlement from membership in Harvard College.”

Eventually the mag’s editor thought it was worthy of their time to post a note saying it was “much ado about nothing…” When that still didn’t satisfy, the editor tried again:

“The presence of a luminary on campus inevitably creates much speculation and excitement, certainly without the help of an intentionally facetious liveblog,” she wrote. “The Voice denies any efforts to ‘orchestrate’ a mass mob of gawkers. In fact, the bloggers were never certain whether or not Watson was actually present and never once caught a glimpse of her… The blog was meant as an intentionally sensationalist parody for which no real action was taken.

“The Voice apologizes for any misunderstanding that the live blog may have caused and for any discomfort Miss Watson may have felt due to the post,” she concluded.

I find it very hard to believe that they didn’t mean to cause her “discomfort.” Posting that she was there (and they did take at least one picture of her that is now off the Voice’s site – but still on the net) was inviting a crowd to form and then what? Was it a “parody” of how many people would show up? What did they want to happen? Her safety could have been in jeopardy and for what? I hope that Emma is able to enjoy campus life as a normal teenager going to college as much as possible but with no more lousy behavior like this.


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Emma Watson Confirms Brown University For Fall

Written by Violet on July 18, 2009 – 5:18 pm -

‘Harry Potter and The Half-Blood Prince’  is out in theaters and now Emma Watson is finally putting to rest where she will be studying in the fall. Brown University has gotten the honor of having the Hermoine Granger actress and the girl who loves to read.

Paste: You are off to University in the autumn.

Watson:I am—to Brown, which is an Ivy League establishment in the U.S.A. I’ve got a place there to read literature.

[...] 

Paste: And was that also an equally deliberate choice, to step out of the limelight for a while?

Watson: It’s not so much that, no, I’m not trying to hide or anything like that. It sounds so geeky, but I really do like studying and reading, and if I’m not working on Harry Potter, then my greatest relaxation is to sit with a book. That’s how I escape stress—in literature. I always have several books on the go at any one moment, so it’s no good you asking “What’s on the bedside table at the moment, Emma?” because often I can’t even see the table! I think that all that reading is just about the only similarity I have with Hermione, if you ask me.

Emma is coming to the United States to study and will be returning to England to film the last two installments of the Harry Potter franchise. Hopefully the adjustment will be smooth for her and she will be able to study in relative peace.


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