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It’s got it’s own magic as Emma Watson gets a little flirty with a very good-looking guy in her new commercial for Lancôme Trésor Midnight Rose perfume.

The 21 year-old is paired with French model Cyril Descours in the new advertisement shot in March in Paris.

Watson confessed to not really loving fragrances all that much until this one.

“I didn’t really like perfumes before because I thought they were heavy, but this one is really light and playful,” she revealed.

“I feel lucky to embody a fragrance I am so crazy in love with.”

Watson and Descours filmed the ad campaign with Mario Testino and the actress said she loved the idea of life’s unexpected surprises.

“What I love about this story that we put together is that it’s almost fate, like chance, that brings the two of them together,” says the star.

“You never know what’s going to be around the corner. That’s what we wanted to get across in the fragrance: that life is magical with little surprises.”

Check out the teaser ad below. Read more »

Emma Watson has an impressive fashion pedigree already at the age of 20.

She has modeled for Burberry, just finished shooting a campaign for Lancome, has collaborated with People Tree on a socially conscious line of clothing and now works with Alberta Ferretti, the famed Italian designer.

Pure Threads, the capsule collection Watson and Ferretti have partnered on, is now available exclusively on the website AlbertaFerretti.com and the eco-friendly line is inspired by style icon Jane Birkin.

The Harry Potter star said she was active in the creative process and did not just lend her name to line.

“I was very much involved in the design process and I really liked the organic raw materials that Alberta sourced. In particular the lace that I’ve used in all the pieces,” Watson said.

Ferretti told reporters she was impressed with Emma’s dedication.

“She is intelligent, with a strong personality, a young, modern girl of today but aware of social issues at the same time and very rigorous.”

The collection only consists of 5 pieces and is considerably more pricey than her People Tree clothing line.

Watson, who has taken time off from her studies at Brown University, will begin the rigorous press schedule for the final Potter film in the franchise: Harry Potter and the Deathly Hallows part 2.

She is also set to start work on The Perks of Being a Wallflower with Logan Lerman and is rumored to be one of the actresses considered for the lead role opposite Taylor Lautner in Incarceron.